Aldo B. Group Head, Compensation, Benefits, Mobility & HRBP | FEMSA
Introduction
In an increasingly globalized and digitized world, talent management has become a complex challenge for companies. Aldo Becerra, a leader with a vast career in compensation and benefits, has worked in some of the most recognized multinationals, such as Baxter, Motorola, Citibanamex, HSBC, LOréal, and currently FEMSA. At our Great Talk, Aldo shared his valuable perspective on how companies can adapt to these challenges, offering key insights that every organization should consider.
The importance of strong leadership in attracting talent
Strong leadership not only strengthens the company’s internal culture, but also plays a crucial role in attracting external talent. The values and practices that are experienced within the company must be projected outwards, creating a coherent and attractive image that invites the best professionals to join the team.
Generations or moments of life?
One of the current trends in human resource management is the focus on generations, such as Millennials or Generation Z. However, Becerra argues that focusing on the ‘lifetimes’ of employees is even more relevant. This approach allows companies to better understand the needs and expectations of their employees, which is essential to attract and retain talent in a competitive labor market.
Work flexibility: a prevailing need
Workplace flexibility is another of the key areas mentioned by Aldo. In a global environment, where the talent market is no longer limited by geographical borders, it is vital that companies offer working conditions that allow employees to connect from anywhere in the world. Flexibility not only attracts talent, but also improves retention by allowing employees to better balance their professional and personal life.
Connecting with different areas and cultures
In a global environment, companies must be able to integrate various cultural and functional perspectives. Aldo stressed the importance of connecting with different areas and cultures within the organization, applying the information and learning obtained to maximize the added value in the vision and purpose of the company.
The challenge of attracting talent in new markets
By expanding to new countries, companies face the challenge of attracting talent in territories where they do not have the same cultural support as in their country of origin. FEMSA, for example, has had to adapt and create a solid cultural connection in these new markets, leveraging its corporate philosophy to attract local talent. This flexibility and adaptability are crucial to success in international markets.
Diversity and Inclusion: Keys to Innovation
Aldo also addressed the issue of diversity and inclusion, pointing out that they are essential for innovation and organizational success. Creating an environment where all employees feel valued and can contribute from their unique perspective is vital for any company that aspires to be competitive in the global market.
Digital transformation and its impact on talent management
Finally, Aldo talked about digital transformation and how the way people are managed has changed. In a world where technology advances rapidly, companies must be agile and flexible, offering work environments that integrate technology and allow employees to fully develop.
Conclusion
Aldo Becerra’s experience and vision offer a valuable guide for companies seeking to effectively manage their talent in a global environment. From strong and flexible leadership to a focus on employee life moments, through the importance of diversity, inclusion and digital transformation, these are the pillars that any organization must adopt to be successful in the current labor market. In a world where talent is one of the most significant assets, understanding and applying these lessons can make the difference between a company that simply survives and one that really thrives.
